Yeah I saw ads for that recently, a Snap documentary of the life of Bhad Bharbie or something (a female rapper I believe). I don't believe we're talking about TV shows that rival Apple TVs exclusives
Not sure if this is the same kind of content you are talking about, but I rather enjoyed Ryan Reynolds Doesn't Know Anything... though I was in a pretty dark place when it came out so it was probably ironic :(. The issue for Snap, of course, is that I only watched it on YouTube ;P. Here is a link to the first episode:
I can. There's plenty of videos on YouTube that end up tiring by the end of ten minutes, even if they contain informative or entertaining content. What I do not understand is how they expect whatever revenue they can get from a 6-7 minute video can pay off the cost of bringing in celebrities to star in them.