It's an unfortunately missed opportunity.

I am completely outside their normal user base, I've literally never had a snapchat account and don't use any social media.

However, when I heard about the concept it was something I immediately wanted, I have for some time wanted a drone which could be used for very adhoc simple selfie/group pics while traveling, something with basically the exact features snap was talking about when they announced it, unfortunately, as we all know, the actual implementation fell far short. Huge miss for them I think, the market for that could have been huge if executed properly.