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I used that feature last week and it's quite amazing. Like you, I'd be worried about theft though.

I literally walked into the Apple Store, to the back, grabbed a Bumper off the wall, opened the Apple Store app on my phone, scanned the Bumper UPC, paid with my Apple ID, and walked out of the store. Took about 4 minutes total.

And I definitely felt like I was stealing something.




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