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Context: I am an Apple fan, I have been using its products for a little over 20 years

But am I really the only person who finds the Apple Store a wretched experience?

The first time I went into one I was horribly confused - where to I actually pay for stuff? I want some help with a product that I've bought.Can I ask you? I can't. You? No. Oh, I have to visit the Genius bar. Where's the queue for that? Over there? Oh, there is no queue, I have to book online. Or don't I? Who do I ask to find out?

Even when I book a Genius Bar appointment, I'm left dangling. Hello, I'm here for my apointment - do I tell anyone? Do I kinda hang about until the time slot is here? Will I be called forward?

I hate the places.




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