To be 100% honest, Carbon is a great product, and I do recommend them. I wish we were competing against only Google & Facebook, instead of Carbon & BuySellAds, because they are a solid competitor. However, Carbon is not as privacy-focused, and they are closed source. They still inject Google's and other third-party images in your docs. We have pushed back against that with our advertisers, which has caused us to lose some business, but we want our publishers to know that we're the only third-party they are dealing with.
Not to say that all third-party scripts are bad. The ad industry is pretty scammy, and there's a good bit of fraud. A lot of these third-party services are about verification and standardizing reporting. However, it's still sending all your visitor data to a third-party, which you have no knowledge of ahead of time, and could change. We have invested a good amount in our anti-fraud detection, and we know our product is good because of the number of repeat advertisers we have.
We often have publishers who do a 50/50% split between us & Carbon, to diversify their revenue. Daily.dev does this, and talks a bit about it here: https://www.ethicalads.io/blog/2022/01/publisher-spotlight-s... -- We recommend that to folks who aren't coming to us for privacy or regulatory reasons, especially if they have a lot of traffic.
I was definitely thinking that your product seems like a BuySellAds for developers and it looks like I’m correct! Good to have an additional good option.
Definitely! Happy to answer any other questions you have via email once you're ready to move forward. Email is in my profile, or just eric@ our company domain :)
https://www.ethicalads.io/alternative-to-carbon-ads/
To be 100% honest, Carbon is a great product, and I do recommend them. I wish we were competing against only Google & Facebook, instead of Carbon & BuySellAds, because they are a solid competitor. However, Carbon is not as privacy-focused, and they are closed source. They still inject Google's and other third-party images in your docs. We have pushed back against that with our advertisers, which has caused us to lose some business, but we want our publishers to know that we're the only third-party they are dealing with.
Not to say that all third-party scripts are bad. The ad industry is pretty scammy, and there's a good bit of fraud. A lot of these third-party services are about verification and standardizing reporting. However, it's still sending all your visitor data to a third-party, which you have no knowledge of ahead of time, and could change. We have invested a good amount in our anti-fraud detection, and we know our product is good because of the number of repeat advertisers we have.
We often have publishers who do a 50/50% split between us & Carbon, to diversify their revenue. Daily.dev does this, and talks a bit about it here: https://www.ethicalads.io/blog/2022/01/publisher-spotlight-s... -- We recommend that to folks who aren't coming to us for privacy or regulatory reasons, especially if they have a lot of traffic.