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On your second point, how could Facebook make this happen? Every device maker would like for their device to have low cost data plans... the problem is the networks realize that is the road to being a dumb pipe, something they're desperate to avoid.



Either by becoming an MVNO or doing something like Amazon's Whispernet.


I could imagine a Facebook MVNO where they sell the data plan below cost and try to make it up with ads.




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