The link to MailChimp's "Voice and Tone" style guide was an interesting find. I wonder who their target audience for that site is? New hires? http://voiceandtone.com/
I could see many UGC sites needing something like this as a boilerplate starting point before creating content (or even customer service reps before engaging users). But even if this was simply a publicized internal document, I really like it.
I could see many UGC sites needing something like this as a boilerplate starting point before creating content (or even customer service reps before engaging users). But even if this was simply a publicized internal document, I really like it.