I'm from Brazil, here we have more than 3000 national companies, handling everything from oil, mining and energy to banks and in the past even telecommunications. It was a disaster, you had to wait for about one year to have a land line installed and it costed almost as much as a car, you had to declare it in your taxes!

Social media should be a protocol, in that way it will become naturally decentralized and way harder to censor or control, like email.