FIFA they let go, because FIFA wanted to charge them $250m a year if I recall... FIFA wouldn't back down so eventually EA said they'd go out on their own, since they still have to license every specific league separately anyway.

Next year's EA soccer/football game is going to be called "EA Sports Football Club" "EA Sports: FC". It'll be a big gamble, but I think EA is betting that they'll save money in the long term even if they spend a ton on marketing.

I mention this because I wonder how much these sports licenses are worth after the video game is well established.