I’m not disagreeing with the general jist of your argument, but EA hasn’t exactly been a hotbed of innovation in years.

Honestly, whilst very successful, they’ve become so inessential I have forgotten what they actually make anymore.

Why will Amazon stifle innovation? All EA do is release the same games every year with slightly different content (FIFA, Battlefield, Madden, Sims, etc).

What am I missing?

A whole bunch of innovative games? Skate 4, It Takes Two, Star Wars Squadrons, Jedi Fallen Order, Apex Legends, A Way Out, Fe, and arguably battlefield 5.

Yes, plenty of annual sports games, though even those evolve over time with different career modes and gameplay. But EA is still making moves in the space.