Kroes called for "tracking technologies, to permit a totally transparent process for artists and intermediaries to find out who is looking at what artwork when and to distribute revenues accordingly”.
It sounds like either a) he is talking about an opt-in global database to make it convenient to pay and 'consume' digital media, or b) the guy coudn't work a computer keyboard if his life depended on it, and calls support lines when his monitor is unplugged. Please correct me if I am wrong...
Playing the devil's advocate here: could she not be pushing for more revenue models similar to Spotify where artists and labels are paid per stream, because people are ACTUALLY listening to them?
While we are monitoring every transmission between computers, maybe we could stem piracy by placing monitoring devices on every human neck, so that any copyrighted data does not leave the mouth via vocal chord. Some may say that is extreme. But imagine the millions of dollars being lost by lazy companies who want to distribute their music, and then charge people after they listen to it freely!
You are forgetting the most important part here: memory! Since you are getting pleasure from those songs, it is only fair to make it impossible for you to just remember a song and hear it in your head over and over again without actually paying for it!! And it can all be wrapped into a neat package where you can license music and you can listen to it and then when you don't want it anymore, it can be burned out of your memory so you cannot mis-use your memory of it!
I'm surprised they haven't pushed for sites like Ultimate Guitar to be shut down. I can pick up my guitar and play any song I want without buying it! I mean, guitars even come with an "analog hole" built right in!
I think we all know where this is going.