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As mentioned in multiple other comments: context matters. Some commenters have presented more extreme contrasts of context (737 Max, B2B etc etc) but I also think the context matters even for products that might be quite close.

While the specific strategies employed at Facebook (or Google or wherever else) may have had a direct influence on the current position there are many other factors to consider when contemplating the fate of some of the most extreme outliers.

An obvious example of this is all the companies who started using (or frequently misusing) OKRs because Google uses OKRs. Using OKRs won't make your company the next Google.

I can get behind the sentiment of "A Bias For Action" or "Speed Matters" but these principles need to be applied appropriately too. I've been in startups where "Speed is the most important factor" has been used to hire faster. The costs of hiring poorly are very high. You can't just revert the breaking change and go back to BAU.



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