"Key startup lessons ... if your goal is to make a lot of money, work like crazy and get lots of people talking about you"
By contrast, you might want a nice job in a little niche with lots of work/life balance, a reasonable income and being left alone except by your valued customers. In which case, almost none of these lessons are for you.
I am not sure the word startup applies to that kind of boutique or lifestyle company and this is specifically talking about startups in the way we have now accepted them; funded, high growth, make it or bust type of companies.
I agree with you though and I would not want to work for such a company or take this advice and I do run my own companies, but I no longer call them startups because everyone always asks where are the VCs and why do I have time to socialise so much instead of killing myself ‘breaking things’.
By contrast, you might want a nice job in a little niche with lots of work/life balance, a reasonable income and being left alone except by your valued customers. In which case, almost none of these lessons are for you.