This is the next step in the nudge to move off Heroku for us. We obviously use paid instances for production, however we use a Pipeline and the free instances for staging as well as short lived test instances for git branches.

We were planning to move off anyway, but this isn't a change that would keep us. A price change to make Heroku competitive would have potentially kept us on board.

I don't think Heroku can ever be competitive by remaining a layer on top of AWS.