> in no way does it deal with customers conversion, retention rates and all those things.
Those metrics would only be meaningful if the average visitor knew how fast websites and computers can be, and if there are well-known alternatives to your site. Having standards is preferrable to aiming for mediocrity imho.
YouTube probably has decent retention rates but it's a bloated pile of UX hell that people use for a lack of alternatives. Maybe that's why Google manages to make it even worse over time without realising they're digging a second Mariana trench of quality.
> Those metrics would only be meaningful if the average visitor knew how fast websites and computers can be, and if there are well-known alternatives to your site. Having standards is preferrable to aiming for mediocrity imho.
Of course visitors don't care about commercial and marketing metrics.
They clearly rely on other metrics to decide whether or not visit or stay on a site. And my question still stands: who has numbers or data that show that those 14kb pages perform better in regard to the commercial metrics than heavier pages ? And I mean in the field data, not a synthetic test.
> And my question still stands: who has numbers or data that show that those 14kb pages perform better in regard to the commercial metrics than heavier pages ? And I mean in the field data, not a synthetic test.
A trivial search will find you tons of heavily reviewed research that shows web page performance directly impacts e-commerce conversion/sales and this is widely known in the industry. This article laid out a solid technical explanation for why staying under 14kb can have substantial improvements in performance. You refusing to see the connection there, or are you disputing it?
It will vary between industries and target markets. The best thing to do is a/b test it by synthetically giving your customers a slow loading page and seeing how it affects your metrics. I’ve only worked one place that was brave enough to do this and client loading speed was highly correlated to conversion rate.
