Yeah but look at how large the market is, and how much it has grown since then. I'd imagine it's at least 10x the size and it costs virtually nothing to sell to all those additional customers. That's the real reason video game prices haven't kept pace with inflation.
Valve has proven with lots of data that holding deep discount sales actually greatly increases revenue. It took a long time for the industry to fully realize this.
They are not simply trying to cover costs. It's indeed charging what the market will bear. Which I have nothing against, I'm more upset that gamers fork over cash for all these micro-transactions. But that is another topic.
Valve has proven with lots of data that holding deep discount sales actually greatly increases revenue. It took a long time for the industry to fully realize this.
They are not simply trying to cover costs. It's indeed charging what the market will bear. Which I have nothing against, I'm more upset that gamers fork over cash for all these micro-transactions. But that is another topic.