It makes perfect sense if you know that Snowflake is a product/company. It just needs to be capitalized (and the trailing question mark restored).

What an asinine excuse. "It makes sense if it makes sense to you." And "snowflake" wasn't capitalized, so it wasn't a proper name. And even if it were (as it is now, having been fixed after I posted the above complaint), it would be just another douchily obscure headline on HN. If you're too lazy to say WTF you're talking about in a headline, don't burst into tears when you're called out on it. And, oh man, you're not even the OP... even more pathetic.

It's depressing to see insecure infants infecting HN with Reddit-style tantrums just because somebody said something mildly critical. If you're too gutless to demand better, at least STFU when others do.

If only there was the possibility to link the first occurrence of a word to an external URL on a website.

Or add a descriptive phrase to a headline. Heaven forbid.