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Yelp Files for IPO (S-1) (sec.gov)
27 points by hornokplease on Nov 17, 2011 | hide | past | favorite | 1 comment



The vital statistics (I'm no expert) :

- 61m Monthly Uniques

- 22m Reviews

- 529k claimed business listings

- There are 19k active business accounts contributing revenue.

First 9 months of 2011

- Revenue $58.4m

- Loss $7.6m

- EBITDA loss $1.1m

[Derived figure: annual revenue of $4 per review.]

- Sales, marketing and admin ate $50m of the revenue.

- Looking at use of proceeds (p37) they don't intend to take money off the table for founders/VCs.

Highlights:

(p15) Google in particular is the most significant source of traffic to our website accounting for more than half of the visits to our website from Internet searches during the nine months ended September 30, 2011. Our success depends on our ability to maintain a prominent presence in search results for queries regarding local businesses on Google. Google has removed links to our website from portions of its web search product, and has promoted its own competing products, including Google’s local products, in its search results. Given the large volume of traffic to our website and the importance of the placement and display of results of a user’s search, similar actions in the future could have a substantial negative effect on our business and results of operations.

--

(p22) an action was filed against us on behalf of current and former employees claiming that we violated labor and other laws (we have agreed in principle, subject to court approval, to settle the suit for up to $1.3 million)




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