Exactly. I've seen a lot of media coverage on Klarna (I'm Swedish), often with the angle "wow, innovation". The question I've too often wished journalist had asked is "Why?", what's the benefit of what you do? Except being more shiny.
Lot of waste in the tech sector. Sad how many skilled people work endlessly on more effective ways of pushing ads and loans, to make us desire and buy things we don't need with money we don't have.
Revolutionary is of course an extreme stretch, but they do add unique convenience to the checkout process.
No user account creation, no entering of address and credit card number. Just click purchase and confirm with BankID. I also like that they retain neatly organized purchase history across all vendors, including permanent storage of the product images.
I prefer klarna so much, that I occassionally simply go to another etailer if there is no Klarna checkout option in the first place I try to buy something.
The transaction is finished immediately. No need to de-select any "Pay later" options etc. No need to install their app on your phone.
No need to share your purchase history with some third party with an yet unknown (undetermined) monetization model.
Swish is owned by your bank, and you already trust them with your transaction history.
Exactly. I've seen a lot of media coverage on Klarna (I'm Swedish), often with the angle "wow, innovation". The question I've too often wished journalist had asked is "Why?", what's the benefit of what you do? Except being more shiny.
Lot of waste in the tech sector. Sad how many skilled people work endlessly on more effective ways of pushing ads and loans, to make us desire and buy things we don't need with money we don't have.