Comment sections on many websites across the net got scrapped around the same time. Ostensibly because some people use them to say nasty things, but really I think it's about keeping the masses consuming rather than creating. The corporations prefer that creation of content and narratives be restricted to an elite few, while the masses dutifully consume. At the end of the day it's about protecting their bottom line.
For prominent news sites, controlling the narrative was a big motivation in removing comments.
Many journalists were open about how they didn’t like how comments would question the data or conclusions in their articles. There were too many heckling comments from the peanut gallery so they closed it entirely.
For controlling the narratives comments would be great: rank agreeing comments up to show that many people share the view.
However the reality is that moderating comments is a pain. Too many people writing the most crazy stuff. It doesn't take many "passionate" commentors to ruin a section. One has to simply browse through Facebook comments on any popular topic.
> I think it's about keeping the masses consuming rather than creating.
Not really sure I see this. Twitter, TikTok, Instagram, YouTube, etc. base their entire business model on the masses creating content. Sure there's a Pareto distribution when it comes to creators vs consumers, but the platforms certainly make money from (and encourage) both.