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"At this point in my company it was far more valuable to land a dozen orders... This part doesn’t need to “scale,” it just [needs] to happen."

A thousand times this. I think this is the biggest takeaway from the article. I think as entrepreneurs, we see something both scary and mundane like cold-calling and think "I don't want to do this. There's no way I'm going to make $1MM+ calling people from the phone book." I know I suffer from this frame of mind, and the above quote is a good dose of reality.




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