To counter-point, for some businesses, the cost to acquire a customer even with the efficiencies you describe is still too much. For example a consumer product that's $99 per year with 50% gross margin needs acquisition costs lower than even your plan will provide.
In that case -- which is common in high-tech startups -- cold-calling can still be an effective way to start, because the learning you get is more valuable than revenue at the start.
Still, more companies could succeed with your strategy than who are willing to try, and you're right they're missing out.
To counter-point, for some businesses, the cost to acquire a customer even with the efficiencies you describe is still too much. For example a consumer product that's $99 per year with 50% gross margin needs acquisition costs lower than even your plan will provide.
In that case -- which is common in high-tech startups -- cold-calling can still be an effective way to start, because the learning you get is more valuable than revenue at the start.
Still, more companies could succeed with your strategy than who are willing to try, and you're right they're missing out.