^ This. Not so long ago, I had worked in the finance department of a $350M company as one of the five IT guys and we had just begun implementing Step 2, after OriginalOneBigServer had shown its limits. DBOneBigServer was really big though, 256 GB RAM and 128 cores if I remember correctly. So big in fact that I implemented some of my ETL tasks as stored SQL procedures to be run directly on the server. The result? A task that would easily take a big fraction of OneBigServer memory and 15 hours (expected to increase correlatedly with the revenue) is run in 30 minutes.

It's worth noting that when I left we still were nowhere close to saturate DBOneBigServer.