I've never had an Asus phone but i like their direction in nerd-ish niche (maybe not so niche after all?). Having an under 150mm phone with 120hz screen AND a 3.5mm audio jack? If I hadn't bought Xperia 5 iii not so long ago, I'd definetely consider Zenfone 9.
I have asus (rog) pc headphones and mouse and they're both well thought out and functional devices. Same with Asus Zypherus laptop I was looking at recently - 2k 120 hz screen, quite slim, sodimm ram slots, 180 degrees fold so you can use it with other monitor. Hopefully other dumbass vendors are going to compete with Asus
I have asus (rog) pc headphones and mouse and they're both well thought out and functional devices. Same with Asus Zypherus laptop I was looking at recently - 2k 120 hz screen, quite slim, sodimm ram slots, 180 degrees fold so you can use it with other monitor. Hopefully other dumbass vendors are going to compete with Asus