I think you have some interesting ideas there. Majors see themselves nowadays only as some vehicle to bring local success towards a global stage. There is still A&R'ing going on, but it is far less long-term oriented. What the record industry should take as an example is in my view other brand-centric business, such as sportswear or luxury goods companies. But the main problem is going to be there is that the industry is too much fixed within their pricing strategies. The main problem started in my opinion already by selling all (CD) Albums for roughly the same amount of money. They try to break through this now by different premium strategies, but when prices are fixed by and large the market has very little dynamic and potential to change.