I've been less trusting of WireCutter reviews lately. Still see so many of these strange brands listed when I go in to read a review, combined with no real long term testing. Lack of long term testing makes me not trust Consumer Reports as much either.

I still use their reviews as a reference point, but for a lot of things I don't really go for their top selections.

"We used this brand new hybrid truck for two weeks, and it's great!"

Yeah, I'm not sure what to do with that information.

If you’re buying something that Lee Valley sells, and you typically go for the higher-end rather than the budget pick, you can basically skip the Wirecutter guide and just buy whatever Lee Valley stocks. (Not much in the way of electronics, but lots of tools and home stuff.) Extra benefit if you’re Canadian; lots of Wirecutter stuff isn’t available in Canada, and Lee Valley is Canadian. The Lee Valley curation is incredible, probably the best of any store I’m aware of.

They deserve an award. They even have product descriptions with use cases not intended by the vendor of the product.

They are all content marketing. I'm thinking of essentially an alternate storefront that is a garbage filter.