You can pretty much guarantee that Intel designed most of that ASUS motherboard. Do you really think they copied Apple? Apple (or anyone else) couldn't make a motherboard without Intel's help.
This is how it works with all the chip manufacturers and all the ODMs (from Intel Atom and Snapdragon etc. through to desktop PC's). They will announce that they have a new range of boards and chips and the marketing people will go out with some engineering people to every single consumer co and pitch the new hardware to them.
Apple fanboys live in a fantasy world where every single good innovation (such as the trackpad, the A5, the touchscreen - all acquired) comes out of Cupertino, and all the crappy stuff is what other companies do - not realizing that the iphone, ipad, macbooks etc. are built around dozens of different companies - all of who work with more than just apple.
If other companies take the same reference designs as Apple and make such lame devices from them, that's an even worse world than the "fanboy fantasy" where they make lame devices from scratch.
Intel reportedly is unveiling reference designs aimed at keeping ultrabook prices at less than $1,000 to better enable them to compete with Apple’s MacBook Air.
So, that shows that Intel have been producing reference designs to compete with Apple's design. Where is the evidence that Intel designed the MacBook Air?
You can pretty much guarantee that Intel designed most of that ASUS motherboard. Do you really think they copied Apple? Apple (or anyone else) couldn't make a motherboard without Intel's help.