> "something like almost 40% of young people when they're looking for a place for lunch, they don't go to Google Maps or Search, they go to TikTok or Instagram."
That might mean something like looking to see what restaurants friends have posted about, not necessarily searching.
This and looking at local town tags to find neat little restaurants and stuff; they’re all on Instagram for sure. My wife finds so much great local food on Instagram. Google just shows the chains and fast food garbage.
That might mean something like looking to see what restaurants friends have posted about, not necessarily searching.