In my experience long term plans are a way to ensure that there is a scapegoat when things go to shit. They live in the bottom of the cupboard and come out only when blame assignment begins.
“The product didn’t work because the developers didn’t follow the plan”. Doesn’t matter that the plan was half baked and had no connection to reality.
I think that things like GTM strategies are super important but long term plans are useless. Build the next thing, ship it, learn, repeat.
You are not hit with the plans because the plans exist, you are hit with the plans because you displeased someone and didn't cover yourself. Either your manager does this for you or if they are an asshole you do this by establishing a paper trail. The plans are and remain a vapid exercise that doesn't matter to anyone (no, not even the people punishing you with them).
“The product didn’t work because the developers didn’t follow the plan”. Doesn’t matter that the plan was half baked and had no connection to reality.
I think that things like GTM strategies are super important but long term plans are useless. Build the next thing, ship it, learn, repeat.