Do these discount dresses come with the same rw social experience that tends to accompany bridal shopping? Glasses of champagne at (multiple) fittings, long lunches afterwards? Even where a bride doesn't have the budget for a designer dress, this experience can be replicated with off-the-peg versions.

I know that lots of rw shopping experiences have translated very well online, but this one is so social (indeed it is pretty much a rite of passage) that I imagine it is going to be challenging to replicate online.

Also, forgive my stupidity, but $90k of product 'moved' (sold?) / 2803 = $32 means not just dresses and if so, is the name totally appropriate? Plus with weddings taking 12 months+ to arrange, what is the rush...