I thought the same thing, but they probably give away a free product sometimes, which is technically 100% off.
I actually thought it was a good slide since I went, "WTF? ...oh wait, yeah, that could be right" - good way to wake up critical thinking type people and get them paying attention if they were zoning out.
It made me think they were either bad at math or exaggerating.
If it's used in the context you're suggesting then it's a meaningless snippet of information as it doesn't reveal anything about the typical user experience.
Agreed. It's bad math. Even if they gave away something every now and then, it definitely does not explain 100% off. They would have to give away everything and make money some other way (say shipping) - which could be plausible, but I don't see it explained here.
> Our curated collections save brides up to 100% off retail.
So they give away dresses free? If they mean they cut the price in half, then it's save 50% off retail. That's a pretty common mistake.
Double going up, half coming down.
Edit: Btw, I think this presentation/slide deck is awesome.