I agree that is clearly for non-developers that are in the Adobe ecosystem, however to me it's still unclear why they decided on this system. I thought about simple landing pages as well, but they state this in the faqs:
"You can use Helix for small sites because it is very easy to get started, but it works best for large sites with many authors, frequent updates, and lots of traffic."
Which confuses me a bit about which kind of pages they intended to be created in Helix. They also talk about Stripe integration for e-commerce shops.
> but it works best for large sites with many authors, frequent updates, and lots of traffic.
I could see it being used for short-lived high traffic sites like festivals, concerts, movie landing pages and other typical agency-created sites. These might have multiple authors to public posts, FAQ items and some small e-commerce components.
"You can use Helix for small sites because it is very easy to get started, but it works best for large sites with many authors, frequent updates, and lots of traffic."
Which confuses me a bit about which kind of pages they intended to be created in Helix. They also talk about Stripe integration for e-commerce shops.