I'm a solo entrepreneur and have been for 20 years. Can I be trusted: Yes. Is that obvious to prospective clients? Not at all. So the question is how are you going to limit the risk for your clients when using your products? Have business answers to the risk you are asking them take.
Don't tell your prospects that all companies big and small can fail and don't use data to prove your point. It might all be true, but telling your prospects they are doomed whatever they decide is not getting you to a 'Yes'.
In my case I have niche products that are still largely unique and don't have to compete with bigger organizations. A competition I would lose in a heartbeat if customers had the choice regardless of price or chances of success. I still make sure that I have a decent solution for the 'bus' argument and I am generous with supplying access to the code they need to keep their application running when I do get hit by bus, financials ruin or old age. At best I can say: It worked up till now.
Don't tell your prospects that all companies big and small can fail and don't use data to prove your point. It might all be true, but telling your prospects they are doomed whatever they decide is not getting you to a 'Yes'.
In my case I have niche products that are still largely unique and don't have to compete with bigger organizations. A competition I would lose in a heartbeat if customers had the choice regardless of price or chances of success. I still make sure that I have a decent solution for the 'bus' argument and I am generous with supplying access to the code they need to keep their application running when I do get hit by bus, financials ruin or old age. At best I can say: It worked up till now.