maybe one relevant factor is proximity to a nation's power centers or governing bodies, i.e. a company might be judged more or less "American" or "Chinese" not on the basis of its staff's diversity but on the influence of the state in its operations and strategy

my intention wasn't at all to suggest some notion of nationalist purity, it was to emphasize the social and psychological effects of new media platforms on the human mind regardless of country of origin or affiliation