Depends on the goal of this. If the goal is to get publicity through sites like HN then I would suggest its a success.
If the goal is to inform users about the business, then I would say its a fail. I personally spent about 1 minute moving my mouse around the page and couldn't be more uninterested in what it was about.
I'm in the "somewhat more experienced entrepreneur" category and I think it's a positive. Demonstrates creativity and that they don't take themselves too seriously.
When I look at websites for developers/designers, the question I ask myself is: What kind of people will this company be able to attract? Will they get the really good ones? Creative things like this increase their chances (people like to work for a fun company).
If the goal is to inform users about the business, then I would say its a fail. I personally spent about 1 minute moving my mouse around the page and couldn't be more uninterested in what it was about.