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An active choice is better than a passive one, if only because it requires an effort, in that respect the explicitness is an advantage over the typical personalization.

The article also mentions that Goggles will not stop polarization, it suffices to not exacerbate it.

No technology/system on any period of time has been able to suppress it, censorship included.

Disclaimer: I work at Brave search



Active choice is bad for people who think they know better and want to control others.


You mean people at Big Tech and dependent editorial downrankers such as DDG, right?


I think they were going for "Active choice is [considered] bad [by] people who think they know better and want to control others." At least, that's my read.

By the way, cool feature :)




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