> I think fitness is a bit of a unique market because, in my experience, people are more willing to spend money on it compared to other types of software.
It is one of 3 markets that are like that: health, dating/relationships, finances.
"Fitness" as a concept pertains to the "dating/relationships" market and is therefore linked to the strongest motivator ie. gettig laid. It is also linked to health and for some it helps with their professional performance. So yeah, "fitness" hits a sweet spot there.
But really, have a seriously useful app in either one these three and you can build a business around that.
> "Fitness" as a concept pertains to the "dating/relationships" market and is therefore linked to the strongest motivator ie. gettig laid.
Looking like an almost-Adonis certainly helps in the looks department, but if I cared only for vanity, then I'd be working to get myself a 6-pack.
I use a fitness app to help program and track my workouts, so that I can more steadily progress to lifting bigger weights, because it feels fantastic to get a new personal record in the gym. It was free, but a ~$5ish one-time fee unlocked a lot more 'nice things'.
I didn't need to pay for my use case, but chose to because the app showed that it was worth it. Now, I have a page of graphs that helps me estimate when I can expect to be setting a new 1rm.
some fun trivia: I've performed 693 deadlifts, and moved a total of 120,870 lbs of weight since tracking things in the app.
It is one of 3 markets that are like that: health, dating/relationships, finances.
"Fitness" as a concept pertains to the "dating/relationships" market and is therefore linked to the strongest motivator ie. gettig laid. It is also linked to health and for some it helps with their professional performance. So yeah, "fitness" hits a sweet spot there.
But really, have a seriously useful app in either one these three and you can build a business around that.