this post is definitely real. i emailed the address on the ad, and they sent back a surprisingly dismissive reply. they open rudely, begin to say they made an error in judgement and then backhandedly defended themselves. pretty uncool, i'd really like to know who the company is.
also, just to note: the fact that they put "non-bros still welcome to apply" suggests that they were aware that brogramming might come off as a men-only requirement, but did not see this as a problem.
also consider the use of "still welcome to apply" vs. more positive or friendly language, e.g. "we love non-bros too!" which still utilizes the term in question, but is welcoming and follows the tone of the posting.
and i spoke with multiple men and women (who do and do not work in IT) who found this pretty offensive.
here was my initial email: http://lilpuff.us/non-bro
and the reply from secretstartup@gmail.com: http://lilpuff.us/rY6D8r
and the original listing, cached: http://webcache.googleusercontent.com/search?q=cache:WEsG46N...
also, just to note: the fact that they put "non-bros still welcome to apply" suggests that they were aware that brogramming might come off as a men-only requirement, but did not see this as a problem.
also consider the use of "still welcome to apply" vs. more positive or friendly language, e.g. "we love non-bros too!" which still utilizes the term in question, but is welcoming and follows the tone of the posting.
and i spoke with multiple men and women (who do and do not work in IT) who found this pretty offensive.