Random thought on this: I do not personally believe the owner of the idea is worth more than 10% of equity. They have to be contributing something to get more. It may be capital, it may be sales but it has to be something.
I dream to start a company where I am able to steer almost every decision and the company shares automatically reduce my ownership over X years until a kind of coop forms and most employees have enough equity as a group to control the company. Give away control to put the right incentives on hiring. Also none of this 1 year cliff vesting nonsense. If you are willing to join a startup I am willing to give you equity immediately.
I dream to start a company where I am able to steer almost every decision and the company shares automatically reduce my ownership over X years until a kind of coop forms and most employees have enough equity as a group to control the company. Give away control to put the right incentives on hiring. Also none of this 1 year cliff vesting nonsense. If you are willing to join a startup I am willing to give you equity immediately.