If you wanted to start expanding features look at macabacus. It's a darling for finance folks on Windows but has no Mac support. The way it handles stored formats and keyboard access is a wonderful feature for productivity as is the formula auditing features.
Thank you for this. I’ve been toying with this idea - there is a technical path to this with Microsoft’s JavaScript office API, since vba isn’t available on Macs. But the limited market size is what’s giving me pause.
Sure thing. I'd have the same concern. Their feature set is robust but I think there is a pareto effect in play. I think just the features I mentioned are 80% of the tool's value, you could probably charge >=2x what they do, and those feature have "broader than finance" appeal. However, back to your point, I've never seen finance folks use a Mac for actual work so the market is probably tiny.
wow, this is actually awesome! I had this exact problem at one point and would have loved this. Pretty weird market, though. I suspect you have two segments and the overall user base may be smaller than you think:
1. People in school (MBAs, late college undergrads mainly) who have past experience with windows excel. You might be overpriced for them.
2. People at work (tech/consulting/finance mainly, mostly analysts) who have past experience with windows excel and currently use Macs. You may be underpriced here
This is incisive. I share the view that I could charge more on #2, particularly when businesses are the ones paying rather than individuals. Agree this is probably a pretty small market.
But I’m not sure how to do price differentiation when the scope for product differentiation seems limited (it’s a fixed feature set replicating alt shortcuts). I’ve mainly given discounts to students who write in.
Appreciate the other comment suggesting expanding this beyond Alt shortcuts - that could be one avenue.
Most people have never encountered the problem, so it’s hard to talk about this in general company.
But it’s solving a pain point for a few hundred finance/consulting folks with Macs, or tech startups buying Macs for their finance/strategy teams.
Haven’t worked on this as much since kids came, but I’d love to figure out better ways to get this in front of people who need it.