AFAIK, it is actually meant to contrast with the stereotypical nerdy programmer self-diagnosed with Asperger's — who would never refer to a coworker as "bro" — rather than to denote a "male programmer." The terminology is very unfortunate, though, especially if you're outside the culture it originated in.

I think the idea they want to convey could be more inclusively expressed as "We believe in being happy and having a life and interests outside of programming" or something like that.

The first instruction on the first google hit for brogrammer is:

> Polo, tight so the chicks can see how defined your muscles are

It's hard to see how this would apply to a straight woman.

Yeah really, what's the opposing? "Ho-grammer?" no good.