> However, that's not even what Schwarz is targeting here. They are targeting the IT departments of existing companies that aren't necessarily in the tech space at all.
This is just giving up. AWS and the also rans are better at everything than companies whose executives play golf well, the serious companies you speak of. If the business plan is to target businesses that aren’t really in software and they don’t plan to have customers who are growing fast either what’s the point?
Is their business plan really to be IBM for the cloud, but German?
This entire thread reads like people actually believe that a business does not have any value until it pulls in billions in revenue.
There are plenty of corporations in Germany that chug along since generation with essentially no profits on their balance sheets.
As long as salaries are paid, you provide a living for your employees, as long as customers are happy, you provide value to the economy. When you have your established niche you do not need growth.
This is just giving up. AWS and the also rans are better at everything than companies whose executives play golf well, the serious companies you speak of. If the business plan is to target businesses that aren’t really in software and they don’t plan to have customers who are growing fast either what’s the point?
Is their business plan really to be IBM for the cloud, but German?