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Pages are not created equal and averaging numbers here seems to be of little use. In practice the popularity is likely closer to some exponential-like distribution. Similar to music streaming services. Lots of people wouldn't get anything but they probably don't expect anything either.



I was using averages because this model is supposed to help the "average creator", those left behind in the current Google-economy model.

"Whales" and "superwhales" (which is what as you correctly conclude this model would probably converge to too) already exist in Google-economy world so not really interesting to observe. They would just make the average creator make even less.

This person for example (from their article)

"Say, you love pancakes more than anything else in the world. Imagine getting paid to share creative recipes, take photos and instruct website visitors on how they too can make amazing pancakes."

Would make $3/month (+- order of magnitude) if Yep was ever to achieve DDG level of success.


You put "average creator" in quotes but from my reading of their site Yep has not claimed they will help the "average creator", just "creators".

If Yep shares a higher percentage of revenue with creators than Google, surely that is helping creators even if it doesn't mean you're achieving some sort of imaginary "no man left behind" standard for the average creator.


If so, this quickly leads to the end-game of a dedicated industry that juices the ~~Ahrefs~~ Yep algo with bot armies and shady SEO tactics to push sites up the curve to capture this non-linear payout.




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