They should change the title. It is not a book for programmers about implementation of data science techniques. It is a book for managers about concerns surrounding the application of data science in various domains. The title should be something like "Social Concerns in the Application of Data Science."
While data science is not principally about programming, I think that having Norvig as one of the authors will lead to false expectations of the book unless the title is made more informative.
Social concerns are as a concern for engineers, as they are for their managers. However, I agree on changing the title somewhat, in order to indicate, that this is not a book about computer programming.
