That's incredibly generous of you, and it's true that our illustrator fucking rules, but if there are other startup people wondering why we do well on HN, I think it's actually really simple: we write for HN, not for our own marketing goals. One of the first rules in our style guide is that our model reader is never going to use Fly.io, and that our posts still have to be worth their time. I think that's all there is to it? If you can clear that bar, you're all set. Tailscale does that, too, and so does Cloudflare.