Those sites generate plenty of value ... for Google. Even if they're not showing Google adverts, those sites normalize the idea that "websites have adverts", so users don't question it on other sites.
If Google started returning sites with low numbers of adverts first then users would start demanding more sites with fewer ads. Google really don't want to show fewer adverts.
Those sites generate plenty of value ... for Google. Even if they're not showing Google adverts, those sites normalize the idea that "websites have adverts", so users don't question it on other sites.
If Google started returning sites with low numbers of adverts first then users would start demanding more sites with fewer ads. Google really don't want to show fewer adverts.