Yes. Tesla changed the way people feel about Tesla.
Importantly, some of those people were in positions of influence at other auto manufacturers. So Tesla didn't have to capture 95% marketshare to change the industry.
I think that the blinding glamour of a Tesla has faded quite a bit. I think, 20 years on, we expect to see strong competition to them. The lane assist, the adaptive cruise control, the touch screen console... these are a bit boring now. Others have had them for a long time. Some probably had them before Tesla. Hopefully, several competitors will start offering 500 km range EVs. Tesla can still cult that advantage.
But the cult of Tesla scared established players. Everyone has scrambled to adapt since. And the public has been persuaded to keep the pressure on. Tesla represents an historic shift. I don't have to like them or buy them. But I recognize their place in history.
Importantly, some of those people were in positions of influence at other auto manufacturers. So Tesla didn't have to capture 95% marketshare to change the industry.
I think that the blinding glamour of a Tesla has faded quite a bit. I think, 20 years on, we expect to see strong competition to them. The lane assist, the adaptive cruise control, the touch screen console... these are a bit boring now. Others have had them for a long time. Some probably had them before Tesla. Hopefully, several competitors will start offering 500 km range EVs. Tesla can still cult that advantage.
But the cult of Tesla scared established players. Everyone has scrambled to adapt since. And the public has been persuaded to keep the pressure on. Tesla represents an historic shift. I don't have to like them or buy them. But I recognize their place in history.