It's called "nymwars" because ... that's what it's been called. If online communities had a more Muslim bent, it might have been a jihad, whatever. It was a struggle between ideologies over resources, and that's fundamentally what a war is.
"Google" made this decision and by all appearances (see Eric Schmidt's "identity service" comments) at the very most senior levels.
It seems rather polarizing. Instead of coming to an agreement through thought and evidence based argument, calling things "wars" seems to suggest one should pick a side and stick with it.
Promoting an opinion based on ideology alone is dangerous.
"Google" made this decision and by all appearances (see Eric Schmidt's "identity service" comments) at the very most senior levels.