Most of the user base are "sheeple" who subscribe to whichever corporate marketing program has the largest budget. Google itself is a major player in this game.
"You laugh because I'm different.
I laugh because you're *normal."
*normal - Average, ordinary, unremarkable, the same
Using "sheeple" unironically says more about you than it does about them. There's nothing remarkable about being too socially stunted to be able to acknowledge groups beyond your own.
I fully acknowledged groups beyond my own --- and the fact that corporations acknowledge and abuse these groups vulnerability to social pressure.
After all, this is what advertising (i.e. Google) is all about --- coercing people to act a certain way and buy certain things in order to fit into a particular social stereotype.
Which is worse --- being socially stunted or socially vulnerable?