I approach writing documents by being clear about the goal and message for my audience. My first step is to research the subject I'm writing about, so that I can be sure I'm prepared to convey the information clearly and concisely. Then I brainstorm different ways I can accomplish that goal based on my knowledge of my audience's expectations. Once I've settled on a way forward, I outline my thoughts and write a draft. As I work on the draft, I stay aware of the audience's needs and how best to meet them. Finally, after reviewing the document several times and getting feedback from others, if possible, I polish it up!